Featuring Tasty Tribe
Introducing Tasty Tribe
Our dynamic client, Tasty Tribe is a health conscious, food & snacks brand that brings a wide choice of healthy food and snacks for all, especially for people who are on the move, they are the go-to snack brand. Their vision is to deliver world-class innovation in food technology to bring back indigenous ingredients into the mainstream. In the long term, they aim to be the premier manufacturer and supplier of innovative food and snack solutions that contribute to help people make healthy lifestyle choices and turn our planet into one healthy family.
PROJECT OVERVIEW: Tasty Tribe had an unpleasant experience with their previous website and web developers and were looking to entirely rebuild their website to align it with their brand identity and place a strong emphasis on creative branding along with a seamless customer experience. The vision was to design and develop an e-commerce website that accentuated their entire food product line, served a seamless shopping experience, and highlighted their healthy food products with related blogs and recipes.
OUR SOLUTION: Tasty Tribe’s new website design included a major brand reposition. The logo and food product packaging remained the same, but the overall design theme, colors, layout, and content were freshly created to match their new approach for brand repositioning while also keeping in mind to provide a seamless app-like shopping experience for their customers. The main objective was to make their website highlight their passion for healthy food products & snacks by incorporating a sleek e-commerce integration, beautiful layout transitions, vibrant illustrations, appealing brand mascots, and a strong customer-centric approach throughout the website.
THE OUTCOME: Keeping Tasty Tribe’s vision in mind, we designed and developed a super-sleek website featuring an intuitively seamless e-commerce integration that allowed prospective customers to explore their crunchy food products & snacks, recipes, blogs, social media updates, and also read reviews & testimonials from existing customers. We made sure the new Tasty Tribe website felt smooth, dynamic, fun, and as fresh, crunchy & healthy as their food products. From ensuring a lower page weight for quicker browsing to updating the overall build for a better mobile and tablet experience, our Pixelfly team worked hard to ensure the site and its pages are responsive and load fast. Hence, the customer-centric, creative interface along with a clutter-free shopping experience would help them gain a massive customer following along with an ever-growing brand awareness.